Suran TierneyAbout



Branding & App design
Student Work
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2021Stay & PlayStay & Play, in collaboration with Sports Ireland and Student Sports Ireland, works to retain girls in sports and foster participation among young women. It caters to 18-21-year-olds on the brink of transitioning from secondary to tertiary education, as well as those who have never engaged in sports or have discontinued them in the past, addressing the concerning statistic that one in two girls drop out of sports before reaching 20.

The initiative promotes a program encouraging participation in various sporting activities at the beginning of the college semester, spanning eight weeks for first-year students. Participants can sign up for activities through the app. This campaign represents a departure from traditional sports marketing approaches, aiming to reshape how girls perceive sports. Recognizing common sentiments of inadequacy or the perception that sports are exclusively for serious athletes, Stay & Play reimagines sports as the ultimate 'girls night' out, prioritizing the social aspects over competition.

This initiative aims to alleviate concerns about intimidation, commitment, or skill level among girls. The campaign is designed to be both enjoyable and sophisticated, targeting an older audience. Copywriting plays a significant role in communicating the enjoyable aspects of sports. This initiative aims to alleviate concerns about intimidation, commitment, or skill level among girls. The campaign is designed to be both enjoyable and sophisticated, targeting an older audience. Copywriting plays a significant role in communicating the enjoyable aspects of sports.




The app includes a roster of available sports for registration and a personal profile to manage scheduled activities. Users can adjust or cancel these activities as required. Additionally, it includes a section highlighting the benefits of sports and stories from women who have integrated sports into their lives. Stay & Play also provides directions to locations for those attending colleges without sporting facilities.  

Stay & Play embodies the spirit of "just doing it for the kicks."