I am a product designer driven by curiosity and a lot of questions. I design thoughtful experiences inspired by how people interact with the world.
CV
Work
I am a product designer driven by curiosity and a lot of questions. I design thoughtful experiences inspired by how people interact with the world.
CV
Work
A screen-free audio player for children
Shipped: August 2024
Role: Product Designer
Team: Mo (Engineer), Jaime (Marketing Manager)
Yoto x Harry Potter needed a landing page that felt as magical as the partnership — immersive and engaging, but with clear paths to explore and buy.
Process
I explored how to translate the Harry Potter world into a digital experience that felt immersive without losing clarity. This involved experimenting with layout, imagery, and hierarchy to balance storytelling with usability, and iterating on how content could be structured to guide users through the page.
Solution
I designed a visually immersive landing page that brought the Harry Potter world to life through considered layout, imagery, and interaction. The final experience created a more engaging and exploratory journey, while maintaining clear user pathways to purchase and supporting increased traffic and content engagement.